Founder &
creative partner

TANYA DE JONGH

I started LNGR because I kept running into the same issue.

Good work that didn’t hold up. Brands that looked different every time they showed up. Campaigns that started from scratch instead of building over time.

Brand building isn’t about making things look good. It’s about making them stick.

After 13 years in agencies, working on some of South Africa’s most recognised brands, I wanted to work differently. 

Slower. More focused. With a clearer view of what actually matters.

> EXPERIENCE

13+ years as a creative leader in South African advertising and brand design.

> RECOGNISED WORK

> PHILOSOPHY

I think about brand building as a system. Not just how it looks now, but how it needs to work over time. The work is in recognising what makes a brand distinct, then building the logic that lets it show up consistently and at scale.

Founder & creative partner

13+ years as a creative leader in South African advertising and brand design.

I think about brand building as a system. Not just how it looks now, but how it needs to work over time. The work is in recognising what makes a brand distinct, then building the logic that lets it show up consistently and at scale.

Founder &
creative partner